Get Started Guide to E-Commerce

(From Publishers Weekly) – “The greatest strength of this solid e-commerce guide is that Zilliox, a technical writer, provides context alongside the basics. She recommends soliciting customer input about one's Web site, keeping the site simple, marketing via e-mail whenever possible and, regarding content, "when in doubt, leave it out." A comprehensive glossary also makes this a valuable starting point for small business owners and managers.”